Our Story

Did you know two billions socks get lost every single year?

Maybe there’s a big pile of socks someplace on planet Earth… or maybe the washing machine monster ate them all up. Those days are over!

A sudden epiphany happened to us one night


In order to solve the ‘lost socks problem’, we had to develop something that would save us time and would solve the problem of sock waste on a global level. This is the reason we created XOX. The creation of a sock brand for anyone, anywhere. That’s we our collection is designed unisex and we’ve added kids sizes too. Let’s stop wasting socks together.

We found and invented a solution


The world will no longer be filled with lost socks. This way, you will save hours of laundry sorting and contribute to a more sustainable planet.


Try them! We stick Together